How to Build a Business You Love in the UK 🇬🇧
- Halyna Skvortsova
- Mar 26
- 2 min read
Updated: Mar 31
Did you know that refugees are 30% more likely to start businesses than UK-born residents, yet often face significant barriers in accessing startup capital and business support?
In our Self-Employment Session we explored real success stories from Ukrainian entrepreneurs who have recently arrived in the UK and already launched thriving businesses!
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Our speakers shared their unique career journeys, the obstacles they've overcome, and practical insights on how to succeed doing what you love most.
🔹 Nataliia Hrytsiuk, PhD – Researcher & Entrepreneur
Nataliia is a dynamic combination of businesswoman and researcher with vast experience in the start-up ecosystem. Originally from Ukraine, she has helped numerous Ukrainian start-ups bring their ideas to life, working between University College London (UK) and Lesia Ukrainka Volyn National University (UA).
🔹 Mariia Bezusa – Psychologist & Innovator
Mariia is a founder of Yesense_cic in London, brings a unique fusion of skills as a psychologist, artist, designer, and traveller. Originally from Ukraine, she is dedicated to promoting emotional well-being through creative therapy.
🔹 Valentyna Vyerovkina – Food Industry Entrepreneur
Valentyna is a founder of Payava Bakery, originally from Chernihiv, came to the UK with years of experience as a renowned pastry chef and producer of high-quality products. Starting from scratch in London, she successfully launched Payava, a boutique cupcake and bakery business, which now provides employment opportunities to many women facing job market challenges.
What makes payava.co.uk unique?
✅ Traditional Ukrainian cookies & artisanal baked goods crafted entirely by hand.
✅ Customisable biscuits decorated with logos, images, or inscriptions, perfect for gifts, events, and business occasions.
✅ A focus on quality, creativity, and supporting the local community.
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